About Ohana

Operators, not slide-makers.

Ohana is a consulting collective for founders and operators who want to grow without losing what makes them special. We embed, we ship, and we stay until the numbers move.

Why Ohana

The firm we wished existed.

Ohana started where most consulting firms end — in the messy middle of running a business. We'd hired the big agencies, read the long decks, and watched real problems sit unfixed because nobody on the engagement had ever owned a P&L.

So we built a different kind of firm. Operators with ten-plus years inside Amazon, DTC, retail, and B2B businesses. People who can write the SOP, run the campaign, model the unit economics, and have the hard conversation in the same week.

Ohana means family. We don't take on every client — we take on the ones we'd be proud to call ours years from now.

What we believe

Four principles that guide every engagement.

Operator-first

We've sat in your seat. Our advice is shaped by P&L responsibility, not theory.

Compounding work

We pick the projects that pay back month after month — not the ones that look good once.

Founder empathy

We respect the weight of the seat. Hard truths delivered with care, not theater.

Transparent metrics

Every engagement ties to a number we agree to move. No vanity reporting.

How we work

A four-step engagement model built to ship.

  1. 01

    Listen

    Two weeks embedded with your team. We learn the brand, the people, and what's actually broken.

  2. 02

    Diagnose

    A clear point of view: what to fix first, what to leave alone, what to invest in.

  3. 03

    Build

    We ship the work alongside your team — process, systems, campaigns, content.

  4. 04

    Operate

    Stay until the metrics move. Then hand off cleanly with documentation your team can run.

$15M+
Annual ad spend managed
10yr
In the Amazon ecosystem
30+
Specialized service lines
94%
Client renewal rate

Let's talk

Bring us into your next chapter.

Tell us what you're building and where you're stuck. We respond within one business day with a clear point of view.