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Why Us?

Trusted Partner

At Ohana, we don't have clients—we have partners. We treat your business as our own, working closely and personally with you to help your brand succeed.

Tech-Forward Agility

With a suite of industry-leading third party software tools, we are able to pivot and adjust our strategies more quickly and easily than larger firms, saving you precious time and resources.

Hands-On Approach

As a boutique consulting firm, your success is our success. That’s why we are always willing to roll up our sleeves and get the job done. “Not my job” is not in our vocabulary.

Long-Term Commitment

We are committed to creating lasting relationships with our clients that grow over time, emphasizing close connections over “churn-and-burn” tactics.

Amazon DSP Services

Custom Audience Targeting

Build tailored ad campaigns based on customer demographics, purchase history, and browsing behavior.

Off-Amazon Targeting

Expand your reach with ads on premium sites, mobile apps, and streaming services.

Remarketing Campaigns

Re-engage past visitors and cart abandoners to drive conversions and increase repeat purchases.

Video Targeting

Engage potential customers with video ads on Amazon, Fire TV, and across the web.

Full-Funnel Ad Strategy

Leverage DSP for top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversions.

Customer Journey Mapping

Analyze and optimize ad placements to align with each stage of the buyer’s journey.

Brand Awareness Campaigns

Increase brand recognition through targeted impressions and high-visibility placements.

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Performance Reporting

Gain real-time insights into ad performance and optimize campaigns for maximum ROI.

How It Works

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Get to Know Each Other

During the Discovery phase, our focus is on getting to know you and your business to learn how we can best help your team.

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Develop a Game Plan

Once we have an agreement in place, our next step is to align on goals and priorities and craft a tailored game plan designed to maximize the growth potential for your business.

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Execute and Iterate

With a plan in place, we begin to implement our strategy and build the foundation we will use to grow. We test and learn extensively during this period to iterate on our foundation and work the bugs out before we scale.

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Grow and Scale

With the proper foundation in place, our focus shifts to ramping up our efforts and pulling every growth lever we have to scale to new heights.

FAQ

Have questions about our services? See the answers to the most common questions below.

Amazon DSP (Demand-Side Platform) allows advertisers to run display and video ads both on and off Amazon, while Sponsored Ads are limited to Amazon search results and product listings. DSP enables advanced targeting, retargeting, and cross-device ad placements for greater brand visibility.

Amazon DSP increases brand awareness, customer engagement, and conversions by targeting shoppers across the buying journey—whether they’ve never heard of your brand or are ready to make a purchase.

Results vary based on budget, audience, and campaign objectives, but most brands see significant improvements in brand awareness and conversions within 90-120 days.

Yes, we recommend a minimum investment of $10,000 per month for at least three months, in addition to your existing search advertising budget. This allows enough time for Amazon’s algorithm to optimize performance and deliver meaningful results.

No, Amazon DSP is not primarily focused on direct conversions like Sponsored Ads. Instead, it’s designed to increase brand awareness, drive engagement, and nurture potential customers throughout the buying journey. While DSP can contribute to overall sales, its primary goal is long-term growth and brand visibility.

We evaluate this on a case-by-case basis, but DSP is usually the next step for businesses that have optimized their search advertising strategy and are ready to scale. If you’re looking to expand brand reach, retarget potential buyers, and invest in long-term customer acquisition, DSP can be a powerful tool.

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